MTV goes Arabic
Perhaps because their US ratings are failing so miserably, MTV has turned its attention to the Middle East; MTV Arabia, which will feature such television gems as “Pimp My Ride” and “Cribs,” was launched Monday.
Here’s what Bill Roedy, vice chairman of MTV Networks, has to say about it:
“Through MTV’s global platform that reaches nearly 2 billion people, Arabic music and culture can be exported to new audiences — giving Arabs a bigger voice and greatly enriching the diversity of our MTV creative culture. MTV Arabia is only the beginning of our ambitious plans for growth in the Middle East, and we’re excited to launch further Arabic services, including Nickelodeon next year.”
The network says it will feature a 60%-40% mix of international and Arabic music videos aimed toward a potential audience of 190 million.
And are the fine people of the Middle East just sooooooooo excited to have their own version of “Super Sweet 16?” Bhavneet Singh, managing director at MTV Networks International, says YES!
“MTV is the first global brand to launch a fully localized, Arabic-language entertainment service in the Middle East that truly represents Arab youth while being respectful of their rich and diverse culture.”
